Teleflora's featured bouquet in October will be "Purely Pinks." Twenty percent of the purchase price will go to BCRF.

In honor of Breast Cancer Awareness Month in October, Teleflora has committed to raising a minimum of $100,000 for The Breast Cancer Research Foundation® (BCRF).

Teleflora announced its ongoing partnership with BCRF, a not-for-profit 501 (c)(3) organization dedicated to funding clinical and genetic research, on Sept. 5 via press release.

"Teleflora strongly embraces the concept of giving back ... BCRF works hard to achieve a noble goal and we are proud to demonstrate our committment to the fight against breast cancer through the gift of flowers," said Shawn Weidmann, president of Teleflora, in the press release.

As part of this partnership, Teleflora will feature a different bouquet on Teleflora.com every month, each highlighted with a BCRF pink ribbon.  Every time a featured item is purchased, Teleflora will donate 20 percent of the purchase price to BCRF, with a commitment of raising at least  $100,000.

While the partnership with BCRF is new, last year Teleflora gave 20 percent of the "Give Pink" bouquet sales to the American Cancer Society, as well as provided floral arrangements to 12 cancer centers around the country during Breast Cancer Awareness Month.

1-800-Flowers.com also offers several products, such as the The Pink Ribbon Bouquet®, and the  Lenox® Gift of Knowledge Vase™ and Bouquet™, where a portion of the proceeds goes to breast cancer research and education foundations. In addition, FTD.com offers a "Breast Cancer -- Stomp it Out" necklace. Dogeared, the company that makes the necklace, donates 100 percent of the item's profits to the Susan G. Komen Breast Cancer Foundation.

Read more about an Illinois florist promoting breast cancer awareness with an open house and fundraiser at his shop, next month in Floral Management's October "Hands On" Column.

--Vanessa Machir
vmachir@safnow.org

 

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