SAF WEdnesday E-Brief
September 12, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Weekend Today Gives Flower-Buying Advice
Forty-Three Make the AIFD Cut
Royer's Buys Rothermel's
Teleflora Thinks Pink
Newsmakers
Wholesalers and Florists Will "Survive"
Florist Celebrates 50 Years
Tips
Blogs Gaining More Steam
Believe It or Not
You Wouldn't Dream This Up!
Flowers Fear Their Safety; Hire Mike Tyson as Bodyguard
Mark Your Calendars
California One Step Closer to Banning Deceptive Listings
There's Still Time ...
Regular Features
Product Spotlight -- SAF's Flower & Plant Care: The 21st Century Approach
Talk on the Forums
Back-To-School Promotions Not Popular With Florists
Christmas Most Popular Holiday for Home Decoration
 
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Mark Your Calendars
California One Step Closer to Banning Deceptive Listings

As of Sept. 6, California legislation, A.B. 1282, which bans floral or ornamental products or service companies from misrepresenting their geographic location, is awaiting the signature of Gov. Arnold Schwarzenegger.

Ann Quinn, executive vice president of the California State Floral Association, is asking florists to contact Gov. Schwarzenegger and show support for the legislation. "I would really encourage all retail florists to fax a letter to the governor asking for his signature on [the bill] to prevent geographic misrepresentation in the floral industry," she says.

Go to CSFA's Web site to get more information and view a sample letter.

SAF also sent out an action alert on behalf of CSFA, stating: "It is crucial that the Governor receive as many letters as possible," and asking members to contact his office and show support.

Read more about the California deceptive listings bill.

--Vanessa Machir
vmachir@safnow.org




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