About three quarters (73 percent) of retail florists used indoor signage, posters or displays to market Halloween merchandise to their customers last year. Three other marketing vehicles were used by at least a third of responding florists: Web site promotions (38 percent), statement stuffers or mailers (36 percent), and outdoor signage (36 percent). The least used technique was direct mail, used by only one in ten florists. Almost half the shops reported promoting the holiday to their customers, while just over a third offered Halloween specials.