SAF WEdnesday E-Brief
September 19, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Labor Crisis Is Front and Center
Esmeralda Opens Live Market to Retailers Online
Web Site Paints Retail Florists in Negative Light
Newsmakers
SAF/FPO Study Puts S.C. Residents in a Good Mood
Gerbera Gets Dressed Up
Life at Work
Study Shows Workers’ Loyalty Decreasing
Trends and Tips
1-800-Flowers “Gives Love” to Facebook Users
Flowers Take to the New York City Streets
Mark Your Calendars
What's Coming Up ...
Regular Features
Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
Correction
Bloggers in Minority Among Florists
Indoor Displays Dominate Halloween
 
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Flowers Take to the New York City Streets

One of New York's crafty cabs.

New York City recently unveiled a sea of flowers, in the form of colorfully hand-painted and weatherproofed adhesives, which permeate throughout the city via taxi cabs.

Throughout the fall the yellow taxi cabs will feature the colorful flower art on their trunk, hood, and rooftop, created by physically disabled and seriously ill children. It’s part of a public arts project sponsored by the New York City government and a nonprofit group called Portraits of Hope.

Why flowers? According to the Web site, the program’s aim is to brighten the lives of children and adults, and  “the flower is the universal icon of joy, life, beauty, hope, inspiration and healing — the heart of the Portraits of Hope message.”

This display isn’t a first for the Portraits of Hope’s flower art project. Children’s flower artwork has appeared everywhere from on planes and blimps to boats and NASCAR racecars, to name a few.

--Cassandra P. Foster
cfoster@safnow.org



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