SAF makes it easy to stay on top of the most current industry trends and information with The Changing Floriculture Industry: A Statistical Overview (fourth edition). This updated and expanded version tracks industry sales, production levels and trends for each segment of the industry. It contains more than 60 information-packed pages filled with charts, maps and tables — twice the data of the previous edition — plus a new chapter on the floral consumer.

A research firm would charge you thousands of dollars for a statistical overview of the floral industry with this level of detail, but SAF members pay only $49.95. For $19.95, members can also purchase a CD-ROM containing "PowerPoint-ready" images of all the report's charts and graphs. Call SAF Member Services at (800) 336-4743 if you have questions or if you would like to purchase this powerful new tool. Non-members, please call for pricing. Access the executive summary.

--Vanessa Machir
vmachir@safnow.org

 

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