More than 60 percent of retail florists reported Halloween sales were about the same in 2006 as in 2005. While 11 percent of shops experienced sales increases, 28 percent saw their sales decline from a year ago. More than half the florist shops did not do any promotion for Halloween. It is not surprising that a plurality of florists predicted Halloween would not be more or less important in the future — it would remain about the same importance as it is now.

Florists' Halloween Sales

Source: SAF Halloween Online Survey of Retail Florists. Based on 380 responses (9.9 response rate), 2006.

--Ira Silvergleit
isilvergleit@safnow.org

 

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