Pokon & Chrysal International has sold 100 percent of its Pokon activities, which include the areas of soil, plant food and insecticides, to the Dutch company Synergia.

Jim Kaplan, president of Chrysal USA in Miami, says it was a difficult decision to sell off part of the operations, especially because the Pokon activities were the basis for the founding of the company, in 1927.

"However, we found a strategic buyer for our plant food line that has other products they can package the line with and market to other countries in Europe," Kaplan says.

Company officials explain in a press release that Pokon & Chrysal's Pokon activities were not competitive in the European plant food market, although, it was doing well in the Netherlands.

The sale will not affect the Chrysal activities, and now the company will focus completely on its post harvest cut flower care market.

"It's going to allow us to focus 110 percent on the post harvest cut flower care products," Kaplan says.

--Kori Kamradt
kkamradt@safnow.com

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