Any trend-watcher will tell you vintage is hot right now. Think: vintage cars, vintage jewelry, vintage wine. How can you apply this to your store? Start with your corporate clients. Tell them about a vintage marketing technique, reported by The MarketBuilding Team, and you could see your sales boost exponentially.

In the 1950s, United Airlines was stuck with the reputation of being stuffy, and ticket sales in the New York area were falling — especially among traveling businessmen. 

United figured that to win businessmen over, first it would have to win over their secretaries, who decided which airline the boss would fly. Going on this theory, United sent a red rose every week of the year to the executive secretaries of the top 1,000 companies with offices in New York. Each note was accompanied by a poem explaining the virtues of flying United.

The campaign was a success; ticket sales skyrocketed and hundreds of secretaries sent thank you poems to United.

Read more about how florists are landing corporate clients in the September 2007 issue of Floral Management magazine.

Want to gain new corporate clients, or remind current clients of the value of your business? SAF's Business-to-Business portfolios help make it happen. Visit SAF's Web site for more information.

--Vanessa Machir
vmachir@safnow.org

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