LA Florist Generates Rockin’ Buzz
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Joey House, owner of House of Petals, and Eddie Van Halen rock out. | Sometimes creating a buzz begins with whom you know. For Joey House, owner of House of Petals in West Hollywood, Calif., knowing 80's rock star Eddie Van Halen has translated to good PR for her shop and her friend for many years.
Now through Nov. 12, the two are partnering to promote four prizes to reward loyal House of Petals customers who also happen to be (or, are looking to become) Van Halen fans.
House of Petals customers are automatically entered to win one of the prize packages each time they spend $100 or more on an order. The prize promotion coincides with the recently announced Van Halen nationwide tour, with a scheduled Nov. 20 concert at the Staples Center in Los Angeles. The first prize package is for two customers who will each take home “one limited edition, personally owned, played and autographed” Van Halen guitar. For the second package, two customers will receive their own pair of exclusive Van Halen high-top sneakers. The third prize will have two customers winning VIP concert tickets, backstage passes and the chance to hang out with Van Halen. The fourth prize package has six customers winning official Van Halen tour merchandise.
“It’s very exciting that longtime friend, client and supporter Eddie Van Halen has donated one-of-a-kind gifts of significant value for our clients," House says in a press release.
And, this isn’t the first time House and Van Halen have collaborated for mutual PR; they’ve received hits in a variety of mediums such as Rolling Stone, BeverlyHillsPeople.com, LA Splash Magazine and Guitar World. In the summer of 2006, Van Halen performed “an intimate garden concert” featuring songs off his new album, as well as some well-known hits, at House of Petals’ floral studio. And, in October of the same year, he rocked out and helped host a burlesque show to commemorate the flower shop’s one-year anniversary.
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