Online sales for the Thanksgiving holiday at retail florists in 2006 were unchanged from the previous year at 39 percent of florists, according to SAF's post-Thanksgiving survey. Almost a third of retailers experienced an increase in online sales (30 percent) while only 11 percent found online sales to have declined. An equal proportion indicated the question was not applicable to their situation while another 8 percent didn't know how online sales related to the previous year.

Thanksgiving Online Sales for Florists

Source: SAF's Online Thanksgiving Zoomerang survey of retail florists, 2006. Bases on 343 responses (response rate 9 percent).

--Ira Silvergleit
isilvergleit@safnow.org

 

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