SAF WEdnesday E-Brief
October 24, 2007 Your weekly industry news and business trends update from SAF
View all articles
on a single page
 
Headlines
Fires in California Continue to Affect Floral Industry
Two St. Louis Florists Merge
Industry Deals With Drought in Southeast
Newsmakers
Flowers Improve Workplace, Wis. Paper Reports
Use Flowers to Perk Up Mornings, Says New PR Campaign
Life at Work
Work Place Kissy Face?
Trends and Tips
Bride Sues Florist; How Can You Avoid the Same Result?
DIY Trend Pops Up in Jewelry Craft
Mark Your Calendar
SAFPAC Dinner to Feature Capitol Steps
SAF Events on the Horizon
Regular Features
Product Spotlight: The Valentine's Day Playbook
Florists Split on Pre-Made Bosses Day Arrangements
Talk on the Forums
Thanksgiving Online Sales
 
Has a dissatisfied customer ever taken legal action against your business?
Yes
No



 
Past Issues

Contact SAF Staff

SAF Legislative Action Center

The SAF Market

Industry Events Calendar

SAF E-TOOLS
MagnetMail
Ultimate Floral Industry Supply Guide
Custom Print Marketing Center
FloraTrac
If you have any comments, suggestions, or questions about SAF's Wednesday E-Brief, please contact the editor
(ebrief@safnow.org).

We appreciate your input!


Click here to view our entire inventory of cut-flowers, locals, tropicals and greens.



Sell flowers with everything you buy -- and earn WorldPoints too -- with SAF's Bank of America VISA Card. Apply now!
Previous Article    Next Article

Industry Deals With Drought in Southeast

Industry members are experiencing varying levels of concern about what Reuters news service reports is Georgia's "worst drought in decades," as well as droughts in Alabama, Tennessee, Kentucky and North and South Carolina.

"I can't tell that it is having a direct effect," says Paul Walker of Ed Sapp Floral Company & Greenhouses in Waycross, Ga. "We have a big well ... [our water] is not from a city source."

Similarly, Rockwell Farms in Rockwell, N.C., has a 3-acre pond and water storage tanks, says transportation manager Michael Hartley, so product is not dependent on rainfall or subject to water restrictions.

Mike Balsink, president of Cut Flower Wholesale in Atlanta, says that supplies "may be down a little bit," but that "this late in the game, growers are done anyways."

Betsey Hall of Hall's Flower Shop and Garden Center in Stone Mountain, Ga., however, reports that the "total outdoor water ban" on residences is hurting sales. "We are in the height of pansy season and it is the time of year to plant trees and shrubs ... but people aren't doing that," she says.  Instead, Hall is encouraging customers to plant in containers, rather than in the ground, and use "grey water" — or water recycled from household appliances — to water their plants. 

While precipitation has picked up in the previously drought-ridden Florida, overall rain is still down for the year, says Ben Bolusky, executive vice president of the Florida Nursery, Growers & Landscape Association. Consequently, South Florida's primary water source, Lake Okeechobee, is at a historic low. "This portends trouble for the winter, in terms of re-imposition of stricter irrigation restrictions," that Florida faced this summer, Bolusky says. "The prospect of tighter restrictions in South Florida is worrisome." Eric Nissen, AAF, of Sunshine State Carnations in Hobe Sound, Fla., agrees: "Lake Okeechobee is down about five feet  ... that is our main concern." Read more about the Florida drought.

Have you been battling droughts in your state recently? E-Brief editors want to know your story.  E-mail vmachir@safnow.org with your news.

 

--Vanessa Machir
vmachir@safnow.org

 

Previous Article    Next Article

To ensure delivery of Wednesday E-Brief,
please add 'ebrief@safnow.org' to your email address book.
If you are still having problems receiving our newsletter,
see our whitelisting page for more details: http://www.commpartners.com/website/white-listing.htm

If you would like to unsubscribe from this e-mail, please click here