SAF WEdnesday E-Brief
October 24, 2007 Your weekly industry news and business trends update from SAF
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Fires in California Continue to Affect Floral Industry
Two St. Louis Florists Merge
Industry Deals With Drought in Southeast
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Flowers Improve Workplace, Wis. Paper Reports
Use Flowers to Perk Up Mornings, Says New PR Campaign
Life at Work
Work Place Kissy Face?
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Bride Sues Florist; How Can You Avoid the Same Result?
DIY Trend Pops Up in Jewelry Craft
Mark Your Calendar
SAFPAC Dinner to Feature Capitol Steps
SAF Events on the Horizon
Regular Features
Product Spotlight: The Valentine's Day Playbook
Florists Split on Pre-Made Bosses Day Arrangements
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Thanksgiving Online Sales
 
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DIY Trend Pops Up in Jewelry Craft

The Do-It-Yourself trend knows no bounds when it comes to weddings — even the jewelers aren’t spared. The latest DIY development: creating your own wedding bands. And, we’re not talking about just drawing up a design on paper; consumers are now actually handcrafting (torch, and all) their own rings.

New York Wedding Ring offers classes for couples interested in handcrafting their own engagement, wedding or commitment rings. “From start-to-finish you will work individually with a goldsmith to ensure that your finished wedding rings are professional quality,” the site states.

The process goes a little something like this: Clients first choose their material, then strike it on an anvil, stretch and melt the material to transform into a ring, and complete the job with a polish of the newly created keepsake.

The amateur artisans can choose to create bands from platinum, gold, palladium or mokume gane. The workshops last for a full day and are based in New York and San Francisco.

Like other DIY challenges, price might be a driving factor: The average cost to make an engagement ring, including materials and the workshop, is $1,600-$1,800 — compared to the Jewelry Information Center’s estimated average cost of an engagement ring in 2006: $2,750.

For close-ups of a variety of DIY rings visit the blog, Weddingbee.

--Cassandra P. Foster
cfoster@safnow.org



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