TV stations all over the country are reporting the news that seeing flowers first thing in the morning makes you happier and more energetic.

ABC-affiliate WJLA-TV Channel 7 aired the story on "Good Morning Washington" on Oct. 30. It reported the findings of SAF/FPO's Home Ecology of Flowers Study, which was conducted at Harvard Medical School and Massachusetts General Hospital and shows that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home.

The story ran 16 times in 11 cities, including Dallas/Ft. Worth, Detroit and Miami, between Oct. 26 and Oct. 30.

These news stories are a direct result of a second Home Ecology of Flowers public relations campaign  launched by an alliance of SAF and the Flower Promotion Organization (FPO) in October to promote the study's findings about flowers in the morning. SAF/FPO launched the initial PR campaign promoting the study's findings in October 2006.

Generate publicity for your shop. SAF members can access customizable press releases on the benefits of morning flowers and the results of the Home Ecology of Flowers Study.

--Vanessa Machir
vmachir@safnow.org

 

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