Talk, Don’t Write Your Message
Why write the customer’s message on the enclosure card when they can shout it? A company based in the United Kingdom, pre.vu, has developed talking products such as gift tags and CD cases for the technology-loving consumer.
“Create your own special voice message for any occasion,” the Web site advertises. Each personalized, pocket-sized talking gift tag can hold up to a 60-second (maximum) message, whether it’s speaking, singing or sound effects, for the gift recipient. When the product was tested at three Virgin Megastores, customers were “quickly engaged,” according to case study findings on the Web site.
Messages can be played “hundreds” of times and the tag (which retails around $12) lasts for more than a year, according to the Web site.
And, Interflora, Europe’s floral wire service, is rumored to be offering the pre.vu gift tags sometime soon, according to the comments section on Springwise.
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