Bend (Ore.) Weekly newspaper readers got some advice the floral industry loves to hear: Act on your impulses to buy flowers.

These wonderful words of wisdom were published on Nov. 9 in the article, "A Greener View: Flowers proven to increase energy and comfort at home." In it, the newspaper reports the results of the SAF/FPO Alliance's Home Ecology of Flowers Study and SAF's Emotional Impact of Flowers Study.

"The overall study results showed that flowers positively impact people emotionally at home, causing them to feel less anxious and more compassionate. Participants even reported a boost of energy that lasted through the day," states the article citing SAF/FPO's Home Ecology of Flowers Study, which was conducted at Harvard Medical School and Massachusetts General Hospital.

A side bar, "The power of flowers," highlights SAF's Emotional Impact of Flowers Study, conducted at Rutgers University: "... flowers have an immediate effect on happiness, a universal reaction that occurs in all age groups. ... people who receive flowers demonstrate increased social interaction and happiness."

This news story is a direct result of a second Home Ecology of Flowers public relations campaign launched by an alliance of SAF and the Flower Promotion Organization (FPO) in October to promote the study's findings about flowers in the morning. SAF/FPO launched the initial PR campaign promoting the study's findings in October 2006.

Generate publicity for your shop. SAF members can access customizable press releases on the benefits of morning flowers and the results of the Home Ecology of Flowers Study.

--Jenny Stromann
jstromann@safnow.org

 

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