SAF WEdnesday E-Brief
November 14, 2007 Your weekly industry news and business trends update from SAF
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Headlines
No-Match Letters on Hold Until 2008
Florists Deal With Helium Shortage
SAF Responds to USA WEEKEND
Associations Promote Careers in Floriculture
Newsmakers
Flowers Boost Moods, Newspaper Reports
Life at Work
Kick ‘Personal’ to the Curb
Trends and Tips
Wireless Buying Increases
Happiness Levels Differ for Men, Women
It's that Time of Year ...
Mark Your Calendar
Get the Latest Pest Management Techniques
Upcoming Events
Regular Features
Product Spotlight: FedEx
"Cold Chain" Concerns
Top Ten Promotional Vehicles for Thanksgiving
 
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Happiness Levels Differ for Men, Women

There’s a new trend developing with men and women, as recent research points out: In general, women aren’t as happy as men.

Research from a 2006 time-use survey, covered in a recent New York Times article, details the “growing happiness gap” between the two sexes and the difference in what careers women pursue today, as compared to what their jobs were like only four decades ago.

“Since the 1960s, men have gradually cut back on activities they find unpleasant. They now work less and relax more,” according to the article, whereas women have more of an extended to-do list now more than ever. “Over the same time span, women have replaced housework with paid work — and, as a result, are spending almost as much time doing things they don’t enjoy as in the past.”

All the more reason to push flowers as a way to bolster happiness, as proven in SAF’s Emotional Impact of Flowers Study which finds that (1) flowers have an immediate impact on happiness; (2) flowers have a long-term positive effect on moods; and (3) flowers make intimate connections.

--Cassandra P. Foster
cfoster@safnow.org



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