SAF WEdnesday E-Brief
November 14, 2007 Your weekly industry news and business trends update from SAF
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Headlines
No-Match Letters on Hold Until 2008
Florists Deal With Helium Shortage
SAF Responds to USA WEEKEND
Associations Promote Careers in Floriculture
Newsmakers
Flowers Boost Moods, Newspaper Reports
Life at Work
Kick ‘Personal’ to the Curb
Trends and Tips
Wireless Buying Increases
Happiness Levels Differ for Men, Women
It's that Time of Year ...
Mark Your Calendar
Get the Latest Pest Management Techniques
Upcoming Events
Regular Features
Product Spotlight: FedEx
"Cold Chain" Concerns
Top Ten Promotional Vehicles for Thanksgiving
 
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It's that Time of Year ...

... when reporters call florists, asking about the poinsettia toxicity myth. One member says a reporter called asking about allergies to the latex in poinsettias.

You can share with customers and the media the following information, which SAF has posted on its consumer Web site, www.aboutflowers.com, on poinsettias and latex allergies:
 
According to the American Latex Allergy Association, only about 1 to 6 percent of the general population is allergic to latex, and "... one would have to have significant contact with the poinsettia plant's latex directly to have an allergic reaction ... only a small drop of latex that can be immediately wiped off of the skin is unlikely to cause an allergic reaction."

Get more information on poinsettia toxicity and download a brochure on poinsettias to provide to your customers.

Want general tips on how to deal with the media in a positive manner? Visit SAF's Working with the Media page.

--Vanessa Machir
vmachir@safnow.org

 

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