Sales for the major days associated with Thanksgiving 2006 were up from the year before at 20 percent of shops; down at 25 percent and unchanged at almost half. On Black Friday, the day after Thanksgiving and the unofficial start of the Holiday shopping season for most retail brick and mortar shops, sales were about the same as for the weekend in general (up at 20 percent; down at 24 percent; and about the same at 48 percent). On the so-called Cyber Monday, a busy online shopping day for the holiday season, sales were about the same as the previous year at more than half the shops (52 percent), up at 8 percent and down at 11 percent. A sizable proportion of shops were unable to tell how sales were compared to a year ago on Cyber Monday (30 percent).

Thanksgiving Weekend Sales

Source: SAF Thanksgiving online survey of retail florists. Based on 343 responses (response rate = 9.0 percent), 2006.

--Ira Silvergleit
isilvergleit@safnow.org

 

Previous Article