Commuters tuned into their favorite radio station are hearing all about the benefits of seeing flowers in the workplace.

The SAF/FPO Alliance distributed an audio news release, promoting SAF/FPO's 21st Century Well Being, Commitment and Productivity Study, across the country during the weeks of Oct. 7 and Nov. 4.

The results of that effort: 359 stations aired the audio news release, for a total of 726 broadcasts and 3,051,050 consumer impressions. The broadcasts covered 180 local markets, including 22 of the top 25 markets and 40 of the top 50 markets, such as: New York, Los Angeles, Chicago, Dallas, Philadelphia, Washington, D.C., Atlanta, Boston, Miami, Seattle, Phoenix, Minneapolis and St. Louis.

In the story, business strategist Courtney Anderson, J.D., M.B.A., tells listeners: "Studies show that adding something as simple as fresh flowers can enhance the moods, social interaction and workplace energy ... They are more than beautiful, they are a real business tactic."

The audio news release is a direct result of the strategic alliance of SAF and the Flower Promotion Organization (FPO).

Capitalize on the SAF/FPO public relations programs and generate publicity for your shop by sending local media a news release.

--Jenny Stromann
jstromann@safnow.org

 

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