The Chicago Tribune encourages readers to buy more flowers.

The Chicago Tribune Web edition recently ran some great advice for consumers with a case of the morning "blahs": Buy flowers.

The article, "Daily Wellness Tip: Buy Flowers," states, "Mood researchers at Harvard University found that people perk up when flowers are incorporated into their morning routines." The Tribune reports the results of the SAF/FPO Alliance's Home Ecology of Flowers Study.

"The study showed that flowers impact people emotionally at home, causing them to feel less anxious and more compassionate, according to lead researcher Nancy Etcoff, Ph.D. Participants even reported a boost of energy that lasted throughout the day," says the article, citing the Home Ecology study, which was conducted at Harvard Medical School and Massachusetts General Hospital.

The article also ran floral decorating tips from the Home Ecology campaign, provided by Rebecca Cole, host of the Discovery Channel's Surprise by Design. Cole tells readers to "choose citrus-colored flowers for a sunny feeling" and to accent colors in the kitchen with flowers.

In addition, nearly 10,000 newspaper editors across the country received the ready-to-print article, "Research Shows Flowers Boost Morning Moods," on Nov. 15. The SAF/FPO Alliance sent out this article to newspaper editors to keep flowers top-of-mind during the busy holiday season.

The SAF/FPO Alliance's read-to-print article.

The SAF/FPO materials reports the benefits of seeing flowers in the morning, one of the findings of SAF/FPO's Home Ecology of Flowers Study.

These efforts are a direct result of a second Home Ecology of Flowers public relations campaign launched by an alliance of SAF and the Flower Promotion Organization (FPO) in October to promote the study's findings about flowers in the morning. SAF/FPO launched the initial PR campaign promoting the study's findings in October 2006.

Generate publicity for your shop. SAF members can access customizable press releases on the benefits of morning flowers and the results of the Home Ecology of Flowers Study.

--Vanessa Machir
vmachir@safnow.org

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