Green is the new black; at least that's what Barneys New York is saying with its new environmentally-conscious holiday promotions.

Advertising Age recently highlighted Barneys' new window displays, catalog and green gift cards as "what may be the year's most unique department store holiday marketing strategy."

Barneys, renowned in New York City for its traffic-stopping windows that flank Madison Avenue, is promoting its "Have a Green Holiday" with window displays revolving around "Rudolph the Recycled Reindeer," catalogs featuring the latest in eco-friendly wares and fashions, and a series of videos on its Web site featuring Simon Doonan, Barney's creative director, making environmentally-friendly gift suggestions.

We "felt this whole movement for more authentic product," Juile Gilhart, Barneys fashion director, tells Doonan in the first of their Web videos regarding the new holiday promotion.

--Kori Kamradt
kkamradt@safnow.org

 

Previous Article    Next Article