SAF WEdnesday E-Brief
November 28, 2007 Your weekly industry news and business trends update from SAF
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Headlines
AIFD to Offer New Designation
Paul Ecke Scales Back Finished Poinsettia Production
Employers Must Use New I-9 Forms
An End to D.C. Wholesale Florist Industry?
Celebrity Chef Charm
Industry Great Passes Away
Newsmakers
Growers Featured in Local Paper
Rainbow Roses Sow Good PR for Exotic Flowers
Lee Sorensen Joins Design Master color tool, Inc.
Trends and Tips
Holiday 2007 Outlook: Who's to Say?
Consumer Reports says 'Caveat Emptor' to Gift Card Buyers
New Year, New Money
Barneys Unveils Green Holiday Promotions
Believe It or Not
Flowers, Supermodel Team Up for Fashion Spread
Mark Your Calendar
Take Action Growers! Discover the Latest Advancements in Crop Protection.
On the Horizon
Regular Features
Product Spotlight: Ultimate Floral Industry Supply Guide
Florists Like Their (Light) Meat
Florists' Holiday Decorating Services
 
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Believe It or Not
Flowers, Supermodel Team Up for Fashion Spread

Flowers are upstaging supermodel Kate Moss in an upcoming fashion spread in V Magazine, and the New York-based fashion and arts magazine is looking for donors to help steal the spotlight.

A 3D photo spread will feature a variety of floral bouquets and Moss, and the London-based photographer conducting the shoot, Nick Knight, is seeking donations of “the most beautifully outrageous floral arrangements ... to be included in a pendulous mountain of flowers that Kate will strike a pose against. The crazier the better.” The bouquets will fall in line with the floral-themed fashions seen in the upcoming Spring 2008 collections, says Knight’s Web site.

Knight, who is also director of SHOWstudio (an online broadcasting organization that showcases live fashion media), writes in his blog that entries of “bouquets, garlands and posies” will be accepted now through Dec. 5 and can be sent to his London studio address (listed on the SHOWstudio blog), and each will be photographed upon arrival then posted on the Web site — some even feature fan letters to Moss. (We tried to reach Knight to get some pointers on designing supermodel-worthy flowers, but he couldn’t be reached for comment.)

In addition to the layout in V Magazine, Knight will post a video on SHOWstudio.com preceding the shoot of what he refers to as the “visual spectacle” or 3D floral structure.

--Cassandra P. Foster
cfoster@safnow.org



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