Florists offer a number of Christmas-related decorating services to their retail and corporate customers, according to an SAF survey of retail florists conducted following the holiday in 2006. More than 8 of every ten florists offer business decoration (83 percent) or home decoration (80 percent) assistance. Sixty percent were willing to trim churches, country clubs, hotels, restaurants or even subdivisions as value added services. Around half the florists provide tree ornamentation services (54 percent) or party planning and event setup services (47 percent).

Florists' Christmas-related Services

 

Source: SAF Online Post-Christmas Survey of retail florists, conducted January 4-15, 2006. Based on 358 responses (response rate = 9 percent).

--Ira Silvergleit
isilvergleit@safnow.org

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