Bam! Hey Ya'll. Yum-o!. All sayings now recognizable thanks to the rising popularity of celebrity chefs, and retailers are finding ways to take advantage of consumers' growing interest in the culinary arts.

1-800-Flowers.com recently announced a new "Celebrity Program" where it has partnered with celebrity chefs such as Paul Deen of "Paula's Home Cooking," Ina Garten of "Barefoot Contessa" and Steven Raichlen, the "Professor of Barbecue." 

The gift baskets feature a selection of products these chefs are well known for, such as Savannah marinade, peach pecan dressing and a yellow dish towel, among other items, in the Paula Deen basket or a stainless steel Beer Can Chicken Roaster, along with lemonade barbecue rub and a bag of Poultry Smoking Wood Chip Blend in the Raichlen basket.

--Kori Kamradt
kkamradt@safnow.org

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