In an effort to get its brand name out to more consumers, while at the same time working to have more of an impact on communities, Rio Roses, headquartered in Miami, has begun sponsoring numerous celebrity and charitable events.

Mike Miller, director of marketing for Rio Roses, says in the past Rio Roses hasn't done much in the public relations department, and when he joined the marketing team in January, he set out  to change that.

"Our main goal is to be the first recognizable brand in roses," Miller says. "We're doing this by getting the word out to consumers."

One way to do this, according to Miller, is to sponsor events with "great" causes. In September, Rio Roses supplied the Salvation Army Celebrity Golf Event, held in Ranchos, Calif., with arranged centerpiece bouquets for the winning teams, take-away bouquets for the other attendees and a year of roses for the "Closest to the Pin" winner. 

Rio Roses also supplied similar prizes for the Oscar De La Hoya Celebrity Golf Classic, held in Burbank, Calif., in October, and provided arrangements for the Susan G. Komen Race for the Cure in Miami, along with a 3-foot pink rose ribbon for the stage and a pink rose for each Survivor.

"It's all about branding, we want people to remember us," Miller says. "Underlying all of this, are great causes."

--Kori Kamradt
kkamradt@safnow.org

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