SAF WEdnesday E-Brief
December 19, 2007 Your weekly industry news and business trends update from SAF
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Let Our Days be Merry and Bright
Headlines
Midwest, New England Severe Weather Plagues Florists
Delays in the Holiday Home Stretch
California Flower Market Stays Put
SAF Combats Poinsettia Toxicity Myth
Post Responds to SAF
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A Rose for Rosa
Big Floral Spender: Nancy Pelosi
Foster's Daily Democrat Praises Flowers
First-time Congressional Action Days Attendee Wins Free Registration
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Are You Part of the 15 Percent?
Holiday Help
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Get Your Business Counted
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Product Spotlight: Ultimate Floral Industry Supply Guide
Florists Lax on Eating Policies
Top 10 Positive Factors
 
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SAF Combats Poinsettia Toxicity Myth

The holiday season often means increased poinsettia sales, but it also means increased negative publicity about the plant, due to the "poinsettia toxicity myth."

On Dec. 12, Fox channel 17 in Grand Rapids, Mich., aired a story called "Plants & Pets," alerting the public to the risk of lilies to cats (several types of lilies can cause renal failure or even death if ingested by cats). The segment also stated: "There are hundreds of plants that are dangerous to animals — many are deadly. A lot of them are common around the house, like the poinsettia, during the holidays." As the voice of the floral industry, SAF responded to set the record straight.

In a letter to Fox 17 reporter Carl Apple, SAF wrote, "In order to alleviate unnecessary concern, we thought you and your viewers should know that the poinsettia is not toxic ... Research conducted at The Ohio State University proved that all parts of the poinsettia are non-toxic to both humans and pets."

Help combat the poinsettia toxicity myth — download SAF's poinsettia brochure to hand out to customers or visit aboutflowers.com for more consumer poinsettia tips.

Report negative floral references to SAF — contact Jenny Stromann at (800) 336-4743; jstromann@safnow.org.


--Vanessa Machir
vmachir@safnow.org



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