SAF Wednesday E-Brief


December 26, 2007

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Wish Fulfillment

	E-Brief Editors Play Santa Claus

	Excellent Employees

	Hardy Plants

	Useful Web Sites

	Local Loyalty

	Marketing Help

	Cost of Goods Control

	Event Templates

	Booming Business

Mark Your Calendar

	Upcoming Events

Regular Features

	Reader Feedback

	Marvelous Marketing

	Product Spotlight: FloraTrac

	Inclement Weather Affects About Half of Florists

	Top Ten Items Sold for Christmas


When do you take down your business' holiday decorations?

	Today (the day after Christmas)
	Between Christmas and New Years
	During the first week in January
	We do Christmas in April

Past Issues

Contact SAF Staff

SAF Legislative Action Center

The SAF Market

Industry Events Calendar

SAF E-TOOLS
MagnetMail
Ultimate Floral Industry Supply Guide
Custom Print Marketing Center
FloraTrac

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(ebrief@safnow.org).

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Top Ten Items Sold for Christmas

Top Ten items that sold during Christmas 2006 were seasonal floral offerings (88 percent), fruit and gourmet baskets (85 percent) and wreaths (84 percent) — followed by home decorations and accent pieces (78 percent), candles (73 percent), ornaments (67 percent), balloons (65 percent), candy (65 percent) greeting cards (61 percent) and tabletop decorations/novelty ceramics (61 percent).


Most Popular Items Sold for the Holidays

Source: SAF 2006 Post-Christmas Online Survey of retail florists. Based on 358 responses (response rate 9 percent).

--Ira Silvergleit
isilvergleit@safnow.org

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