SAF WEdnesday E-Brief
December 26, 2007 Your weekly industry news and business trends update from SAF
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Wish Fulfillment
E-Brief Editors Play Santa Claus
Excellent Employees
Hardy Plants
Useful Web Sites
Local Loyalty
Marketing Help
Cost of Goods Control
Event Templates
Booming Business
Mark Your Calendar
Upcoming Events
Regular Features
Reader Feedback
Marvelous Marketing
Product Spotlight: FloraTrac
Inclement Weather Affects About Half of Florists
Top Ten Items Sold for Christmas
 
When do you take down your business' holiday decorations?
Today (the day after Christmas)
Between Christmas and New Years
During the first week in January
We do Christmas in April



 
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Ultimate Floral Industry Supply Guide
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Marketing Help

I'd like to tell you that we wish for something really earth-shaking, like an end to the war in the middle East. However, my wishes are much more modest.
 
We have two wishes in mind for 2008, money and sanity permitting...

We wish for a part-time person to help us with our direct contact marketing efforts and visits to businesses in our city. We also wish for the time and the materials to once again do some minor renovations to our store front to make for more appealing public appearance and better use of our space for the staff.

 
P.S. ... my 3rd wish is for a BRAND NEW Honda Element that could be an occasional delivery vehicle, but really MY CAR to drive!! (This one will never happen!!)
 

-- Cheryl Bakin
Parkway Florist
Pittsburgh, Pa.   
 

Santa Says: While you're waiting for that part-timer (and even after he or she is on board), SAF's easy-to-use MagnetMail system can help. This tool can help you start a stellar marketing campaign or e-newsletter. SAF also has uploaded new ready-to-use articles to MagnetMail's online library. Just point and click to insert them into your newsletter, load your list of recipients and send! Choose from one of SAF's customizable templates or let us create a special design just for you.

You also can start a direct-mail campaign with SAF's Custom Print Marketing Center. Simply choose one of SAF's attractive postcard designs (you even have access to our out-of-print designs), customize it with your information, upload your mailing list and place your order. 

To help land corporate accounts, you might consider using SAF's Business-to-Business materials.

As for the car, well ... how about a free Marketing Edge CD-ROM instead? 


 

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