SAF WEdnesday E-Brief
December 26, 2007 Your weekly industry news and business trends update from SAF
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Wish Fulfillment
E-Brief Editors Play Santa Claus
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Booming Business
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Marvelous Marketing
Product Spotlight: FloraTrac
Inclement Weather Affects About Half of Florists
Top Ten Items Sold for Christmas
 
When do you take down your business' holiday decorations?
Today (the day after Christmas)
Between Christmas and New Years
During the first week in January
We do Christmas in April



 
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Booming Business

I wish for enough business to maintain the shop and keep my one and only designer employed. We are a small shop with one owner and one part time employee who does wonderful flower arrangements. I would like for her to be able to continue working for me. That would be my dream.
 
What I also would like for Christmas for our shop is eight to ten simple Kitchen Cabinets installed to store our vases and supplies. Currently we have everything stored under tables covered with our ribbons and other materials on the top. It always looks unorganized, no matter how much we clean up and store things away in the back room (which is so packed full with baskets and silks). Our shop is only 1,000 square feet total space and we have an 8' x 10' cooler, which has large shelving to keep boxes with greenery and tables for the buckets. I wish somebody could come in and organize this place for us, somebody who has expertise in organizing a flower shop and who also is a carpenter who can mount things on the walls and build and install cabinets.

--Sylvia Harris
A Pleasant Grove Florist
Texarkana, Texas

Santa Says: We are not much help on the "handyman" side of things, but if you want more business, SAF's Web site has a wealth of ideas on how to improve sales through effective advertising and marketing. Go to the Sales and Business Tools and Marketing Tips and Tools pages so you can access all of SAF's sales and marketing advice and professional printed materials. And if you are looking for space-planning and organization tips, go to the Discussion Forum and post a question.

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