In January 2007 Florists Predicted Sales Growth or Status Quo
In January of 2007, exactly one year ago, SAF asked florists to predict their sales for 2007. The results are shown in the chart below. More than half (51 percent) predicted sales would be up. About a quarter said their sales would be about the same as the year before. Only 7 percent said 2007 would be a worse year than 2006. How accurate were their predictions? Stay tuned for the results from SAF's upcoming holiday and year-end survey. Don't forget to fill it out when it arrives in your e-mail. If you are a retail florist who doesn't receive our online surveys and would like to participate this time, send your e-mail address to surveys@safnow.org.
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Retail Florists' January 2007 Predictions for Annual Sales
(2007 vs 2006) |
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Source: SAF Christmas Post-Holiday Online Survey, January 2007. Based on 358 responses (response rate =9 percent).
— Ira Silvergleit
isilvergleit@safnow.org
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