SAF WEdnesday E-Brief
January 2, 2008 Your weekly industry news and business trends update from SAF
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Des Moines Businesses Benefit from Iowa Caucuses
Resolutions 2007: The Follow Through
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University Horticulturist Unveils New Poinsettia
Read My Mood: Buy Flowers
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Read My Mood: Buy Flowers

Florists with picky or indecisive customers, take heart: The Flower Council of Holland has a new Web site that takes some of the guesswork out of finding the perfect bouquet.

The Council recently took the art of matching flowers and feelings to innovative, technological heights with the launch of www.readmymood.com. At the site, users input a few lines of text and then "discover" any number of cut flowers that complement their emotions.

The site was originally aimed at bloggers: Readmymood.com can scan the text of a blogger's site and suggest flowers based on the tone of the writing. But you don't have to be a blogger to use the site, which already has "many thousands" of fans in Holland, France, Germany and the United Kingdom, according to the Council.

Just how well does the site do its job? We entered a few famous lines of text for analysis and were impressed. But, you be the judge:

  • Shakespeare wrote: "Good night, good night! Parting is such sweet sorrow. That I shall say good night till it be morrow."

Readmymood.com suggested: "A mini bouquet of mini gerbera (germini) for common sense, tulip for success, narcissi for new starts, and carnation for single-mindedness. In other words -- just keep on going your own sweet way." 

  • Robert Frost wrote: "The woods are lovely, dark and deep. But I have promises to keep. And miles to go before I sleep. And miles to go before I sleep."

Readmymood.com suggested: "You've lost your focus a little. Too many distractions and not enough rest are not good for helping you reach your goals. You need a tulip; it stands for achievement, reaching for and attaining your dreams." 

  • Jane Austen wrote: "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife."

Readmymood.com suggested: "Recent events have got you thinking about what is most important in life. To help you put your priorities in order, you get a pink moth orchid - the Phalaenopsis, symbol of spirituality."

Mary Westbrook
mwestbrook@safnow.org

 



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