SAF WEdnesday E-Brief
January 9, 2008 Your weekly industry news and business trends update from SAF
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Headlines
Secretary of Commerce to Speak at SAF Congressional Action Days
Industry Tunes into 'Green' Standard Process
In Ethiopia, Flowers Could Eclipse Coffee
'Preservation Celebration' Takes Top Prize at Rose Parade
Online, Brick and Mortar Holiday Sales Up
Newsmakers
Roses Get a Reprieve
National Magazines Tout Benefits of Flowers in the Morning
Consumers Get Holiday Help with Flowers
California Florist Races 'Round the World
Bankrate.com Dishes on Flower Options
Valentine's Day Notebook
Charitable Deliveries
Online Retailer Turns to YouTube
Trends and Tips
Kick January Business Blues to the Curb
Webcasts Find Their Way into Funeral Industry
Mark Your Calendars
Coming Up...
Regular Features
Discussion Forum
Product Spotlight: Business-to-Business Kit
Florists Relatively Interested in Presidential Election
Promoting Valentine's Day
 
How are post-holiday sales to date tracking, compared to the same period in 2007?
Up
Flat
Down
I don't know



 
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'Preservation Celebration' Takes Top Prize at Rose Parade

 

Rain Bird's float,
"Preservation Celebration."
(Photo credit: www.rainbird.com)

Public appreciation for all things sustainable may be evident in the judges' pick for the grand prize winner at the 2008 Rose Parade — The opulent, Indian-inspired "Preservation Celebration" float captured this Sweepstakes Trophy at the Jan. 1 Rose Parade.

The winning float, entered by irrigation company Rain Bird, featured eight waterfalls, cascading 1,500 gallons of recycled water, says the company's Web site.

Designed and constructed by Fiesta Parade Floats, the float featured cascading flowers and Bengal tigers made out of orange strawflower and black onion seed, peacocks of white carnation petals and purple Madame Pompadour dendrobium orchids, and monkeys of palm fiber and pharmitas grass lounging beneath temple ruins.

 

 FTD's float, "The Magic of Mardi Gras." (photo credit: Tournament of the Roses).

Lisa Weddel, AIFD, PFCI, of L. Weddel Design in Highland Ranch, Colo., one of the design team leaders for the float, attributes the success to her team members. "I had such great designers," she says. "We kicked [the floral decorations in the float] out so fast."

FTD, which won the Sweepstakes last year with its "Jewels of Nature" float, this year won the Tournament Trophy: Special Exceptional Merit in Multiple Categories (Include Floats Over 55 feet), for its Mardi Gras-themed float.

 

 

--Vanessa Machir
vmachir@safnow.org




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