SAF WEdnesday E-Brief
January 9, 2008 Your weekly industry news and business trends update from SAF
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Headlines
Secretary of Commerce to Speak at SAF Congressional Action Days
Industry Tunes into 'Green' Standard Process
In Ethiopia, Flowers Could Eclipse Coffee
'Preservation Celebration' Takes Top Prize at Rose Parade
Online, Brick and Mortar Holiday Sales Up
Newsmakers
Roses Get a Reprieve
National Magazines Tout Benefits of Flowers in the Morning
Consumers Get Holiday Help with Flowers
California Florist Races 'Round the World
Bankrate.com Dishes on Flower Options
Valentine's Day Notebook
Charitable Deliveries
Online Retailer Turns to YouTube
Trends and Tips
Kick January Business Blues to the Curb
Webcasts Find Their Way into Funeral Industry
Mark Your Calendars
Coming Up...
Regular Features
Discussion Forum
Product Spotlight: Business-to-Business Kit
Florists Relatively Interested in Presidential Election
Promoting Valentine's Day
 
How are post-holiday sales to date tracking, compared to the same period in 2007?
Up
Flat
Down
I don't know



 
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Newsmakers
Roses Get a Reprieve

The American Council on Science and Health (ACSH) gave an official kiss goodbye to the notion that roses are toxic to consumers, as it listed the myth as No. #6 on its "Top Ten List of Unfounded Heath Scares of 2007."

ACHS reports that major news Web sites, such as USA Today and Fox News, picked up on an AP release last Valentine's Day, which stated that roses shipped from Colombia to the U.S. were doused with an array of chemicals which could lead to a variety of health problems.

"Media coverage of toxic flowers came out just in time to scare those eager to exchange flowers for Valentine's Day [2007]," ACSH states. "Although the real story was that pesticides on flowers could potentially be hazardous to workers, the media aimed for the hearts of consumers with headlines such as 'Valentine's Roses Get Dipped In Chemicals' and 'Not-So-Nice: Valentine's Day Highlights Problem of Toxic Chemical-Doused Flowers.'"

ACSH sets the record straight just in time for Valentine's Day 2008: "There is no evidence showing that exposure to pesticides at trace levels causes any adverse health effects. High doses of the chemicals can pose a threat ... However, there is no evidence of low-level exposure to pesticides causing cancer or other health problems."

The Toronto Star picked up on this report, and SAF has posted the article under "Press Center" on its Valentine's Day Resource Center.

Need additional talking points and additional information for Valentine's Day? Browse around the Valentine's Day Resource Center for ideas and tools to help your shop have the best Valentine's Day possible.

--Vanessa Machir
vmachir@safnow.org


 

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