In need of some cheery and instant stimulation? Try flowers, says two national magazines and a major metropolitan newspaper:

• Prevention magazine tells readers in February: "Seeing a bouquet of blooms when they first woke up gave women in a new study a mood lift and energy boost that lasted all day."

• Working Mother magazine in December points out: "Now there's proof that having a pretty bouquet of flowers around really can perk you up." 

• The Cleveland Plain Dealer on Jan. 10 highlights: "Research shows that when you've just stumbled out of the bed and are still rubbing the sleep out of your eyes, the sight of fresh flowers can inspire an emotional boost that just might last the day."

These articles cite the Home Ecology of Flowers Study. Conducted at Harvard University, the study shows that people feel less anxious and depressed, and more compassionate when there are flowers in the home. Promoting the Home Ecology of Flowers Study and its findings are a direct result of strategic public relations conducted by an alliance of SAF and the Flower Promotion Organization (FPO).

Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on the Home Ecology of Flowers Study to generate local news coverage for your shop. SAF members can access customizable press releases on the Home Ecology of Flowers Study.

--Vanessa Machir
vmachir@safnow.org

 

Previous Article    Next Article