SAF WEdnesday E-Brief
January 16, 2008 Your weekly industry news and business trends update from SAF
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Headlines
Survey Says: Home Décor Dominates
Holiday Floral Purchases
Officials Report Small Effect on Horticulture
From Kenyan Violence
Delaware Valley Acquires Wild Flowers
Marketing In the Making: SAF Poster Photo Shoot
Small Business Owners and Politics:
Not So Predictable, After All
Newsmakers
National, Local Media Picks Up
on Morning Flowers Campaign
Florist's Team Races Into Second Place
Life at Work
Building Team Spirit
Valentine's Day Notebook
Florist Sets Up Mini-shop
Believe It or Not
Scare Them with Flowers
Mark Your Calendar
Integrated Pest Management Practices to be Featured on Grower Tour before Pest Management Conference
Washington After Dark Tour: New Treat for Congressional Action Days Attendees
On the Horizon
Regular Features
Post-Holiday Sales
Product Spotlight: Ultimate Floral Industry Supply Guide
Most Promoted Products on Valentine's Day
 
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Florist's Team Races Into Second Place

 

Florist Rachel Rosales and
boyfriend TK Erwin

What a difference a day — or in TV time, a week — makes. In last week's episode of The Amazing Race (the Emmy Award-winning reality TV show) on CBS, California florist Rachel Rosales, 23, and her teammate, TK Erwin, 22, were on the brink of elimination in the race around the world.

This week's episode, however, showed TV viewers Rosales and Erwin in it for the long haul, as they catapulted from a fourth-place finish to a comfortable second-place finish to secure their position as one of the final three teams competing for the $1 million prize.

Rosales, co-owner of Costa Mesa Florist and her boyfriend, Erwin, a substitute teacher, both of Huntington Beach, Calif., surprised their competitors with their strong racing on the 10th leg of the journey. The duo passed two other teams even after hitting a setback where they were required to complete an additional cultural task (called a "speed bump") on this leg as a result of their last-place finish in the previous episode.
 
On Sunday, Jan. 20, The Amazing Race 12 will crown its new winning team. Will it be Rosales and Erwin? Stay tuned for the results in next week's E-Brief.

--Cassandra P. Foster
cfoster@safnow.org




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