SAF WEdnesday E-Brief
January 23, 2008 Your weekly industry news and business trends update from SAF
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Headlines
Danbury Mint Sings Same Negative Tune
SAF Member Testifies About Health Care at Hearing
Small Business Call for Tax Cuts
Industry 'Students' Travel to Mexico
Newsmakers
Philadelphia Paper Promotes Flowers in the Morning
She's a Winner; California Florist Wins 'Amazing Race'
Believe It or Not
How to Snag a Guy in 10 Minutes: Be a Florist
Valentine's Day Notebook
Back to School Marketing
Bring on the Reporters
Talking Points for Valentine's Day
Trends and Tips
By the Numbers: Wedding Magazines Grow,
Green Pubs Shrink
Mark Your Calendar
'A Day in the Life'
for Congressional Action Days Attendees
Coming Up ...
Regular Features
Product Spotlight: Retail Pricing Worksheet
Voting Plans for Upcoming Presidential Election
Florists Cite Timing for Valentine's Day Success
 
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Believe It or Not
How to Snag a Guy in 10 Minutes: Be a Florist

As a single woman, British journalist Tanya Gold has been wondering for the better part of her life what, exactly, it is that men want. After one fateful night in a Soho bar, chronicled recently in The Guardian, she may have found the answer: a florist.

Gold decided to attend a speed-dating event, inventing a different life story for each date. After getting no further dates as a human rights lawyer, then an economist from Cambridge, she finally decided to introduce herself as a florist.

"The reaction was instantaneous, passionate and almost molecular: 'Can I buy you a drink?'" says Gold of one of her encounters. Of another, she says, "By the end of the conversation I was opening my own florist's. And he was in love ... I could have been engaged by 11:17pm."

 

--Vanessa Machir
vmachir@safnow.org

 

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