Talking Points for Valentine's Day
Reporters are working on Valentine's Day stories and could call you for answers to their flower questions. Take the time to talk to them, and you may generate some great publicity. Be prepared to answer their questions, including:
Q: Why are rose prices so high for Valentine's Day?
A: Just like other commodities, supply and demand affects the price of roses. Valentine's Day inspires the heaviest demand, more than any other day of the year.
Q: I saw roses advertised for much less elsewhere. Why are your roses more expensive?
A: When comparing prices, it is important to know what you're buying. The price of a dozen roses will vary based on the rose variety, design style and the level of service. For example, long stem roses arranged in a vase and delivered to your sweetheart's doorstep will cost more than an unarranged bunch of medium-length stems. Most of our customers find the added services and superior quality to be well worth it.
For more popular Valentine's Day Q&As go to http://www.safnow.org/content/view/5958/0. Also, visit SAF's Valentine's Day Resource Center and Library of Talking Points.
--Jenny Stromann
jstromann@safnow.org
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