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Sam’s Club Now Offers Fair Trade Roses Online
Looking to keep in step with the sustainability and social consciousness movement, Sam’s Club, the warehouse club division of Wal-Mart, has announced it is now offering Fair Trade Certified roses online — just in time for Valentine’s Day.
Although the program is launching just before the February holiday, it will continue year-round and the products will only be available online, according to Susan Koehler, a Sam’s Club spokeswoman.
A dozen red roses for Valentine’s Day is $64.44, while the price for Valentine’s Day bouquets such as a dozen bicolor roses or rainbow roses is $60.72.
A Jan. 22 Sam’s Club press release states, “Unlike many flowers that may be delivered through a distribution center, Fair Trade Certified flowers ship directly from the farm.” It added that farm-direct flowers have a longer-lasting vase life because the “direct shipping reduces stress on the flowers.”
According to Koehler, the Fair Trade Certified roses are from farms in Ecuador and distributed through Miami-based InBloom Group, which represents the socially conscious farms in that region.
Sam’s Club also sells fair trade mixed bouquets on its Web site.
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