S.C. Florist Unveils New Line for Valentine’s Day
A slowing economy isn’t stopping Tiger Lily Florist from introducing a new luxury line of flowers just in time for Valentine’s Day, called “Black Market Designs”. The Charleston, S.C., shop’s premium line, with price points between $150 and $350 for an arrangement, falls in line with the luxury items the local natives crave, says owner Manny Gonzales.
“If you have a Nordstroms, Godiva Chocolatier and Lexus dealer in your town, there should be at least one florist providing these arrangements,” he adds.
On its Web site and in a press release sent to the media, the shop boasts the new line’s specialty blooms: “From lobster claw and peonies to chocolate cosmos and ‘Black Forest’ calla lilies, Charlestonians, notorious for their taste in blooms thanks to the city’s historic heritage of courtyards, gardens and plantations, will now have access to arrangements available in only a few major cities around the world.” Gonzales also says each arrangement will feature a card describing where each bloom in the bouquet originated.
Black Market Designs, which officially launches in February, “is a way we can increase sales while not diluting our brand by introducing other products (chocolate, coffee, plush, etc.),” Gonzales says. “I think florists sometimes underestimate our client’s desires — we don’t want to do that.”
The Web site promotes the new line’s “pavé design technique” and that flowers “are shipped to us overnight, then one of our two talented ‘Black Market Designers’ creates something special.”
For more on the power of the non-traditional arrangement for Valentine’s Day, turn to Business of Design and Hands On sections in the February issue Floral Management magazine.
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