SAF WEdnesday E-Brief
January 30, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Marriott Removes Negative Reference, RadioShack Considers Floral Industry’s Concerns
Sam’s Club Now Offers Fair Trade Roses Online
Meeting Participation for National Standard Wanted
Light Brown Apple Moth Gets Reaction From USDA
Immigration Briefings
NEWSMAKERS
Woman's World Tells Readers: "Treat Yourself to Flowers"
Teleflora Searches For "America's Favorite Mom"
Rachel Ray Shows Says: Buy Early, From a Florist
BELIEVE IT OR NOT
Flowers and Football?
VALENTINE'S DAY NOTEBOOK
Florist to Reward Virginia Primary Voters
Last-Minute PR Tips for Valentine’s Day
Making Heroes Out of Early Orderers
TRENDS AND TIPS
S.C. Florist Unveils New Line for Valentine’s Day
MARK YOUR CALENDAR
Important Hotel Information for Congressional Action Days
On the Horizon
REGULAR FEATURES
Product Spotlight: Federal Express
Discussion Forums
REGULAR FEATURES
Recession Fears Trump Confidence in Government Plans
Valentine's Day 2007: Doomed by the Weather
 
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BELIEVE IT OR NOT
Flowers and Football?

With all the talk of this weekend’s big football game, who would have guessed that flowers would be among the most popular media discussions?

Last week the NFL’s MVP, Tom Brady, quarterback for the New England Patriots (one of the teams gearing up for Super Bowl XLII this Sunday), received a lot of attention for delivering a white flower bouquet for his girlfriend, supermodel Gisele Bündchen.

The popular quarterback was photographed sporting a foot cast and carrying a wintry arrangement of mixed ferns, baby’s breath, white carnations and roses down a sidewalk in Greenwich Village toward Bündchen’s residence. Aside from the health of the football player (he insisted he’s fine and that he’d “have to be on a stretcher to miss this one,” referring to Sunday’s game), the question on everyone’s mind was, “what’s the occasion?” because the flowers weren’t for her birthday — it’s in July, not January.

Boston florists David Winston of Winston Flowers and Larry Bornstein of Olympia Flower Store, Inc., suggested the reasons for the special floral delivery in a recent Boston Herald article.

Winston offered a potential motive: “Most of the time it’s for love, you can say it with flowers.”

And, Bornstein added: “It could be that he was busy practicing all week and didn’t have a chance to see her.”

Brady is a big proponent of flowers. He was last seen delivering flowers for his ex-girlfriend, actress Bridget Moynahan, while she was in a Los Angeles hospital delivering their baby in August 2007.

As for his current squeeze, Bündchen enjoys getting flowers, too — whether they’re a gift for her or a gift from her to someone else. See photo here.

--Cassandra P. Foster
cfoster@safnow.org



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