This is likely no surprise to the National Retail Federation, which, in a special insert to its January issue of Stores magazine, cites "social responsibility" as the No. 1 among "10 Trends in Global Retailing." With increased media attention on the topic, the author writes, some consumers are willing to pay a premium for products produced or distributed in a socially responsible way. At the same time, many governments are providing tax incentives to companies for "going green," and some companies, hopeful to get ahead of the competition on the issue (and be prepared should the government start taxing carbon emissions) are adopting eco-friendly practices.

That article also points out that, with increased globalization and reduced trade barriers, retailers of perishables are becoming increasingly concerned about safety in their supply chain. Having a reputation for social responsibility "will likely enhance the brand equity of retailers."