SAF WEdnesday E-Brief
February 6, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
CustomInk Apologizes for Negative Portrayal of Flowers
Floral Expenditures Stay Stagnant for Valentine's Day
I've Got Five on It
1-800-Flowers Updates 2008 Revenue Outlook
NEWSMAKERS
CNN Report Features SAF/FPO Home Ecology Study
Media Says: Flowers Lead Toward "Better Bottom Line"
Florist Uses Home Ecology Study, Promotes Flower Initiative
LIFE AT WORK
New Option for Healthcare Expenses
BELIEVE IT OR NOT
Actor Ashton Kutcher Discovers His Inner Florist
VALENTINE'S DAY NOTEBOOK
Flowers Are a Guy's Best Friend
TRENDS AND TIPS
Eco-Consciousness Continues to Expand
Answers to Your Burning Tax Questions
Louisiana Florist Markets Kiosk, Network
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
Reader Feedback
Product Spotlight: ScriptSave
Discussion Forums
Florists Prepared for Bad Weather Last Valentine's Holiday
 
What is your prediction for Valentine's Day sales at your business compared to last year?
Up
About the same
Down
Not applicable/Don't know



 
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1-800-Flowers Updates 2008 Revenue Outlook

"Based on a weakening consumer environment, we reduced our revenue gross expectations for a range from 2 to 4 percent for the full year," states Joseph D. Pititto, vice president of investor relations for 1-800-Flowers.

The new estimate suggests revenue of $930.9 million to $949.1 million. Valentine's Day and Easter are included in the current third quarter and typically represent 23 percent to 25 percent of the company's full-year revenue.

--Morgan Schimminger
mschimminger@safnow.org

 

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