"Naturalizing the workplace can lead to more productive workers and a better bottom line," Joanna Poncavage tells readers, touting SAF's Impact of Flowers & Plants on Workplace Productivity Study.

"Recent scientific research at Texas A&M University found that ideas, creative performance and problem solving improve substantially in places with flowers and plants," Poncavage says.

In 2003, SAF partnered with an internationally recognized research team at Texas A&M University to learn how flowers and plants in the workplace impact productivity and problem solving.

"The Texas A&M research is a great sales tool to help convince businesses why they need flowers," says Jennifer Sparks, SAF's vice president of marketing. "Commercial accounts represent a profitable market for florists, and while they do require some upfront efforts, the long-term rewards are significant."

Sparks adds that members can capitalize on the Texas A&M study, along with other research with digital tools, customizable press releases and professional materials available for order such as the B2B Kit, B2B Portfolios, and B2B Postcards.