Florist Uses Home Ecology Study, Promotes Flower Initiative
"We really wanted people to try to think about flowers differently," Gubata says. "For what you spend on coffee, you can have flowers in your house 365 days a year."
The single roses come with a pamphlet proclaiming "Flowers are for everyday." The pamphlet also promotes the "Flower Fund," a new organization Gubata created to spread cheer and provide encouragement to people facing troubled times. The fund also raises awareness of the positive health benefits of fresh flowers. Gubata and her team have just begun delivering the roses and so far, the response has been great. She estimates the campaign should wrap up by the summer solstice, June 21, when she'll hold a Flower Day raffle at her Walpole store (one of her two locations, the other is in Medfield, Mass.) to benefit the fund.
Tickets for the raffle are available at each of Gubata's two locations, and the winning prize is 12 monthly deliveries of flowers. Change collection boxes will also be set up on the counters of her flower shops and Gubata is working on putting together a volunteer committee to run the Flower Fund.
Gubata used the SAF/FPO Home Ecology of Flowers Studyto develop a whole marketing campaign around the positive effect of flowers. Gubata has also relied on SAF's Flowers and Seniors Studyand Plants in the Workplaceto help propel her business. Visit the Industry Promotionsection of the SAF Web site for more information.
--Morgan Schimminger
mschimminger@safnow.org
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