Citing SAF data, Sally Ferguson, director of the NFBIC, says that, although men make more than 60 percent of floral purchases at Valentine's Day, compared to 22 percent overall, "they still don't know what they're doing, and they're not getting the idea that flowers can be their friend year-round."

Savedbythebud.com is filled to the brim with practical advice, including real-life scenarios such as "You're in the Dog House" or "She's Visiting You." The NFBIC site emphasizes popular bulb flowers, but also provides information on a variety of other flowers. Ferguson says its ultimate goal is to promote flower awareness while helping men better interact with women.