Losing a shipment of flowers is never good, but it's even worse when it happens just three days before Valentine's Day. On Feb. 11 around 8:00 a.m. on I-84 just east of Boise, Idaho, a flower delivery truck transporting flowers from DWF Wholesale Flowers' Boise facility caught fire, according to KIDK TV Idaho Falls. Fire crews told the station that the fire probably began in the truck's refrigeration unit.
The precious Valentine's Day cargo was effectively ruined, according to the report, because any flowers that didn't burn still smelled like smoke. The losses have been estimated at about $50,000, and DWF will only be able to replace a portion of the shipment.
"They are gonna be able to replace most of our flowers, not all of them," florist Christine Newby of Christine's Floral & Gifts in Pocatello told the station, adding that they had had found alternate suppliers in Miami to fill in remaining product needs. E-Brief editors were unable to reach a DWF spokesperson for more information.
--Morgan Schimminger