SAF WEdnesday E-Brief
February 13, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
More Apologies from Floral Offenders
Testing, One, Two, Three
Valentine's Day Flowers Up In Smoke
House Considers Duty-Free Flowers
NEWSMAKERS
ABC Affiliate Cautions Consumers Against Fictitious Listings
National Media Promote Flowers' Positive Effects
FTD Florists at the New York Stock Exchange
LIFE AT WORK
Bosses: Take Cover!
Young, Hourly Workers Seek New Jobs
BELIEVE IT OR NOT
Modern Artist Merges Flowers, Bathrooms
TRENDS AND TIPS
BloomNet: Less Paper, More Trees
Greenopia Promotes Businesses Going "Green"
MARK YOUR CALENDAR
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On the Horizon
REGULAR FEATURES
Correction
Product Spotlight: The Changing Floriculture Industry
Discussion Forum
Valentine's Day Sales Predictions
Who's Offering Incentives, Limiting Products and Turning Away Business?
 
Would you fire your boss?
Yes (in a heartbeat)
Yes, if firing family were an option
No
Not Applicable (I am the boss)



 
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Valentine's Day Flowers Up In Smoke

Losing a shipment of flowers is never good, but it's even worse when it happens just three days before Valentine's Day. On Feb. 11 around 8:00 a.m. on I-84 just east of Boise, Idaho, a flower delivery truck transporting flowers from DWF Wholesale Flowers' Boise facility caught fire, according to KIDK TV Idaho Falls. Fire crews told the station that the fire probably began in the truck's refrigeration unit.

The precious Valentine's Day cargo was effectively ruined, according to the report, because any flowers that didn't burn still smelled like smoke. The losses have been estimated at about $50,000, and DWF will only be able to replace a portion of the shipment.

"They are gonna be able to replace most of our flowers, not all of them," florist Christine Newby of Christine's Floral & Gifts in Pocatello told the station, adding that they had had found alternate suppliers in Miami to fill in remaining product needs. E-Brief editors were unable to reach a DWF spokesperson for more information.

--Morgan Schimminger
mschimminger@safnow.org

 



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