What product categories are growing at Easter? More than a third (37 percent) of florists reported sales of fresh flowers were on the rise, the most optimistic assessment of the three product segments. Less than a quarter (23 percent) of florists reported sales of potted houseplants were increasing, which was 9 percent points more than for bedding and garden plants (although the latter had a sizable proportion of 'don't know' responses). The most pessimistic observation was for potted plants, where 37 percent of florists felt the trend was sliding.

Easter Sales: Five-Year Trends

Source: SAF Post-Holiday Zoomerang Survey of retail florists with e-mail addresses. Based on 217 responses (response rate = 6.4 percent).

 

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