'The King' Delivers Valentine's Day Flowers, Sales
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No, Elvis wasn't in Vegas, baby, but rather Florida, delivering Valentine's Day flowers and a love song to lucky recipients. 'The King' promotion was the brainchild of Arthur Conforti of Beneva Flowers & Gifts. |
Beneva Flowers & Gifts in Sarasota, Fla., gave customers a new way to get 'out of the hound doghouse,' by having their Valentine's Day flowers delivered by 'The King' himself, an Elvis impersonator delivering flowers and singing a valentine to the recipient.
To order an Elvis-inspired delivery, Beneva customers had to purchase at least one dozen roses and pay an additional $75 for the "Love Me Tender" deliveryman and serenade request. (The customers also got to choose the song that was sung for the recipient.) More than 20 customers went for the promotion.
"This was a huge success. Not just in sales but the attention it drew," shop owner Arthur Conforti says of the holiday gimmick.
He says the idea came to him from Elvis (the impersonator), himself. Conforti says that the tall version of Elvis dropped by his shop in January to offer his singing and acting in character services for Valentine's Day deliveries. Conforti says other shops got wind of Beneva's 'burning love' Valentine and at least two said they'd like to follow suit.
--Cassandra P. Foster
cfoster@safnow.org
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