What do we mean by "sustainability" in the floral industry?  Is it the same as "certification" ... or "organic"?  What's happening with the proposed national standards? How are companies acting on this information? These are just a few of the topics covered on SAF's new Sustainability Resources Web page on www.safnow.org.

"Everyone's touting their 'eco-credentials' these days. It's important to understand, and be able to talk about, sustainable agriculture — because you can expect to get more questions about where and how flowers are grown and where this industry fits on the 'green scale,'" says SAF's CEO Peter Moran. SAF has collected all of its information, news and other resources related to sustainability and the environment in one place so that members can find the answers they need quickly and easily.

The new Web page includes answers to frequently-asked questions, links to organizations involved in the standards-development process and certification programs, the latest  "green" news stories from E-brief and other SAF publications, and up-to-date information on the progress of the proposed ANSI National Standard for Sustainable Agriculture. The contents will be updated regularly as new information and news is available. Visit it at http://www.safnow.org/sustainability.

--Shelley Estersohn
sestersohn@safnow.org

 

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