SAF WEdnesday E-Brief
February 20, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Syndicate Sales Acquires Brody
Valentine's Day: Up and Down with the Weather
A Record-Breaking January: Worst Month Since 1969
Proposed ATPA Extension Protects Duty-Free Flowers
SAF Members Head to Capitol Hill to Lobby Industry Concerns
NEWSMAKERS
National Magazine Gives Vase Advice
'The King' Delivers Valentine's Day Flowers, Sales
TRENDS
New SAF Sustainability Resources Web Page Will Keep SAF Members In the Know
Documentary Highlights Sustainability in Ecuador
BELIEVE IT OR NOT
Fighting Crime With Flowers
Deliveryman Saves the Day
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
Product Spotlight: The "Hip Giver's Guide"
Discussion Forums
The Boss Stays Put
Easter Sales: Five-Year Trends
 
Was this the worst January ever for sales?
Yes
No, not by a long shot
No, but pretty darn close
Not sure/Don't know



 
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BELIEVE IT OR NOT
Fighting Crime With Flowers

Everyone wants flowers for Valentine's Day — even criminals. That's the thinking behind the Anne Arundel County Sheriff Ron Bateman's hoax on Feb. 14, when he and other officers posed as flower deliverymen and served warrants, not flowers, to crime suspects; 12 suspects were successfully duped and arrested.

The Baltimore Sun reported that the police showed up on the doorsteps of individuals wanted on outstanding warrants and presented "empty boxes of roses — for the ladies — and hastily assembled gift baskets — for the fellas — in a white van emblazoned with the logo 'Flowers by Ron.'"

So, how exactly did police catch the wanted individuals? The deliveryman idea, originally thought up by a female civilian employee at the police department, had officers call the suspects on a secure phone line and tell them that they were to receive a Valentine's Day bouquet or basket. Once the suspects took the bait, the officers then asked them what time they would be home to accept the special deliveries. 

And the police did go to great lengths to pull this caper off. In addition to creating a faux box of roses, complete with a big red bow anchoring the package and an equally as fake gift basket featuring "an empty bottle of wine, a cigar box, a plush football and candy hearts," the police plastered a magnet logo with the shop's name "Flowers by Ron" onto the delivery van — and they even went so far as to come up with a clever shop slogan: "An arresting bouquet." Also included with the special deliveries for the male and female suspects were Valentine's Day balloons and one crime-fighting Batman balloon.

--Cassandra P. Foster
cfoster@safnow.org

 

 

 

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